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17.05.2017

THE DISRUPTION COLLECTION

I had an urge to create an urban look

Designer Maria Black’s new riff on jewellery design is nothing if not subversive. A Scandinavian influence is clear and it’s the interplay between clean-lined elements and dramatic, sculptural shapes that has become her greatest signifier.

She’s carved out a niche and her creative approach has bled into our new campaign for a concept-driven spring collection. The starting point when beginning designing the collection was a mood board full of common objects - FKA Twigs and Sade pictures from the 90s was an inspiration. It was a happy marriage of urban poetry that meets the content of a tinderbox. 

The Disruption collection offers newly invented features the pieces playful and customizable. Each piece becomes a part of a complete personal story, showcasing an intelligent perspective on jewellery design.

The Disruption collection is intended to encourage individual creative freedom. 

 

THE BLACK x PALM PROJECT 

The Disruption campaign has a raw, intimate feel and the concept behind the campaign was to show the life of a real person going about their day wearing her own style. No makeup, no pretense and an authentic feel. 

Instead of the usual campaign shoot. Disruption was be launched in March 2017 with a Social Media photo project starring Danish model and friend of the house Maria Palm and photographer Nikolaj Møller who behind-the-scenes are a couple.

When shooting the project there was no studio, stylists or make-up artists. The project developed over a month as an ongoing private shoot of the couples whereabouts and lives in Copenhagen.

“I love the look of Maria Palm. I pitched the idea and told them they would have full freedom. They are a real life couple and I felt Nikolaj could capture an intimacy with Maria that others wouldn't be able to… They shot in between going about their daily life [and] Maria wore her own clothes, wore no makeup and natural hair. She looks so fragile and strong at the same time and she wore the jewellery like a street queen. Nikolaj doesn't come from a fashion background as a photographer so his take is quite refreshing. I love the grainy quality to the pictures.” Says designer Maria Black.

“I love the Vertical earring and the Disrupted hoop. They're super versatile; you can wear them back and front, night to day, but I especially like wearing them with a hoodie for that urban feel.” Designer Maria Black about her the pieces she’s most drawn to.

  

SHOP THE COLLECTION 

DOGMA TWIRL EARRING DOGMA EARRING

 

BROKEN 18 EARRING DISRUPTED 40 EARRING