E-Commerce & CRM Marketing Specialist

Location: Copenhagen

Department: E-Commerce & Marketing

About the Role

At Maria Black, we’re driven by creativity, individuality, and connection - and we’re looking for an E-Commerce & CRM Marketing Specialist to help us bring that spirit to life online. In this role, you’ll play a key role in driving digital performance across both B2C and B2B channels. You’ll manage day-to-day e-commerce operations, CRM strategy, and digital activations, ensuring a seamless customer experience and strong brand alignment across every touchpoint. This role is perfect for someone who thrives in the intersection between marketing, technology and commerce -  combining analytical insight with creative execution.

Key Responsibilities

E-Commerce Operations

• Oversee daily webshop performance, including product uploads, merchandising, and platform maintenance.
• Test and optimize site functionality in collaboration with external partners.
• Coordinate seasonal product launches and campaign updates in line with the marketing calendar.
• Analyze sales performance and online trends to identify growth opportunities.

CRM & Email Marketing

• Plan and execute email campaigns and automated journeys via Klaviyo.
• Continuously optimize flows, segmentation, and performance to increase engagement and conversion.
• Lead CRM database growth and develop subscriber value through thoughtful content and personalization.

Digital Merchandising & Content

• Curate category pages and homepage content ensuring a visually consistent and brand-aligned shopping experience.
• Build landing pages for collections and campaigns in collaboration with marketing.

Product & Stock Management

• Manage e-commerce product lifecycle and stock availability across B2C and B2B platforms.
• Maintain range plans, oversee online sales activations, and coordinate with retail and purchasing teams.

Cross-Departmental Collaboration

• Partner with Marketing, Wholesale, and Retail teams to align digital activations and optimize customer experience.
• Support wholesale with digital showroom maintenance and B2B email marketing.

Qualifications

Professional Skills

• Strong understanding of e-commerce ecosystems and CRM systems.
• Hands-on experience with Centra, Klaviyo, Depict (or similar tools).
• Solid grasp of UX, digital design, and conversion optimization.
• Analytical mindset with experience using data to inform decisions.
• Fluent in English, both written and spoken.

Personal Qualities

• Agile and adaptable — able to pivot quickly with shifting priorities.
• Collaborative and communicative, with strong stakeholder management skills.
• Digitally curious and open to learning new systems and technologies.
• Detail-oriented with an eye for both creative expression and operational precision.

Why Join Us

You’ll be part of a creative, fast-moving environment where design, technology, and commerce meet. This role offers room to grow and shape how Maria Black connects with its customers across digital touchpoints.

To apply for the position, please email jp@maria-black.com and include “E-Commerce & CRM Marketing Specialist” in the subject line. Interviews will be conducted on an ongoing basis.